How to Set Up a Snapchat Business Account in 2024

Introduction to Snapchat Business Account

In the world of digital advertising, Snapchat has emerged as a strong platform, brimming with opportunities for businesses to engage with their target audience.  If you want to get started with Snapchat advertising, the very first step is to set up a Snapchat Business Account. This unlocks a variety of services designed particularly for businesses, enhancing your brand’s visibility as well as engagement. Below, We’ll walk you through the process of creating your own Snapchat Business Account in simple, easy-to-follow steps.

Snapchat Business Account

Understanding Snapchat Business Account:

Before diving into the creation process, it’s important to grasp what a Snapchat Business Account entails. Essentially, it is a business-only advertising account. This specialized account equips you with numerous tools to effectively engage with your audience, promote your offerings, and measure the success of your marketing efforts.

Significance of Having a Snapchat Business Account:

Establishing a Snapchat Business Account allows access to the platform’s massive user base of 414 million daily active users globally. Businesses can use Snapchat to create meaningful interactions with a dynamic and engaged audience, increasing brand exposure and driving transactions.

Creating Your Snapchat Business Account:

Now, let’s get down to the specifics of setting up your business account on Snapchat. Just start by navigating to Snapchat’s business portal & follow the prompts to set up your account. To validate your account, enter the necessary information including your company name, contact details, and verification data.

Setting Up a Public Profile:

With your Snapchat Business Account established, it’s time to create a public profile for your business. This amazing feature grants you a permanent presence on the platform, enabling users to discover and engage with your brand effortlessly. Populate your profile with captivating content, and fill your profile with eye-catching material such as saved stories, public stories, augmented reality lenses, and native stores.

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Linking Your Snapchat Ad Account:

It’s essential to link your Snapchat Ad Acc with your Account to take advantage of all of Snapchat’s advertising features. With the help of this integration, you can easily manage campaigns, access advanced advertising tools, and improve analytics, all of which will help you boost your marketing efforts and provide results that can be tracked.

How to create a Snapchat Business Account

Snapchat Business Account

Creating a Snapchat Business Account is a straightforward process that opens up a world of advertising opportunities for your brand. Let’s break down the steps:

Step 1: Create a Snapchat Account

Open the Snapchat app from the app store on your device, or go to

Click on “Sign Up” & enter your details, including phone number & birth date, or sign in if you already have an account.

Step 2: Set Up Your Snapchat Account

Using the same login credentials as your primary account, access the Snapchat Business Manager. Enter your name, your company’s legal name, the nation in which you operate, and the amount of money. It will immediately set up your business account.

How to Set Up a Public Profile for Your Business on Snapchat

1. Open Ads Manager and log in.

2. From the menu, Navigate to ‘Public Profiles’.

3. Enter your company’s name, contact information, and a brief description.

4. Click ‘Create Profile’ to make your Business Profile live & searchable on Snapchat.

How to Create & Link Your Snapchat Ad Account

1. Log into Ads Manager & choose ‘Ad Accounts’ from the menu.

2. Click ‘+ New Ad Account’.

3. Fill up your advertiser details & account information, including billing type as well as spending cap.

4. Set up your payment method by choosing an existing one or you can create a new one.

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