In the 2020s, it’s super important for restaurants & cafés to use social media to get noticed and acquire customers. One of the best spots to do this is TikTok. Lots of restaurants & cafés have found success there, gaining high followers, getting attention from the media, and making more sales with fun videos. If you’re not sure how to use TikTok for your restaurant, you can relaxxx! This guide will assist you get started and making the most out of it to boost your profits.
The Importance of TikTok for Restaurants
1. Food trends often start on TikTok. One cool video can make a restaurant or cafés famous overnight. Being active on the TikTok App helps restaurants stay popular and catch onto the latest food crazes.
2. TikTok is a fun place where restaurants/cafés can show off their food and vibe in a way that’s fun to watch. People like seeing interesting restaurants on social media.
3. Even if a restaurant doesn’t get super famous, using TikTok regularly can help more people become familiar with it. The more people see a restaurant’s name and their food, the more probable they are to think of it when they want to eat out.
4. Micro-influencers are individuals with smaller but super-engaged follower bases. Their opinion, like where to eat, really matter to their followers. If a micro-influencer likes your restaurant’s food, their followers might come to check it out too.
12 Most Trending TikTok Ideas for Restaurants
Here are some straightforward and effective ideas for restaurants/cafes to make their mark on TikTok:
Join Trendy Food Challenges
One of the best ways to get noticed on the TikTok App is by participating in popular food challenges. Whether it’s creating unique food art, trying out viral food hacks, or putting your spin on famous recipes, joining these challenges can help your videos gain traction and attract attention from potential customers.
By Presenting New Menu Items
Exhibiting your latest gastronomic creations is a powerful method to generate excitement & anticipation among your TikTok crowd. By sharing videos of your new menu items additions or daily specials, you can provide watchers a taste of what’s in store and entice them to visit your restaurant.
Take Viewers Behind-the-Scenes
Take your TikTok crowd on a virtual tour of your kitchen to showcase the hard work & dedication that goes into preparing your delicious dishes. Introduce them to your professional chefs, highlight the preparation process, as well as unveil the secrets behind your signature recipes. This behind-the-scenes peek adds a personal touch to your content and fosters a sense of connection with your audience.
Make a “Day in the Life” Series
Give viewers a brief look into a typical day at your restaurant by reporting the morning prep, lunch rush, and shutting procedures. This series permits your audience to see the internal activities of your establishment as well as helps build transparency and trust.
Host Restaurant Staff Challenges
Engage your restaurant/café staff and entertain your crowd by creating fun & friendly contests. From speed challenges to taste tests, these challenges grandstand your group’s abilities as well as create fervor and expectation among your followers.
Empower User-Generated Content (UGC)
Encourage your customers to get involved. Ask them to share videos of themselves enjoying your food or attempting your recipes at home. Featuring user-generated content on your TikTok profile not only boosts engagement but also creates a sense of community around your restaurant.
Share Kitchen Tips N Tricks
Position your restaurant as a prior resource by sharing quick & easy recipe hacks, plating tips, and creative uses for leftover ingredients. Providing valuable culinary guidance grandstands your ability as well as draws in watchers who value useful kitchen tips.
Feature Takeout & Delivery Options
With takeout and delivery becoming progressively popular, use TikTok to promote your restaurant’s delivery options. Recommend the best-ever dishes for takeout and share tips for reheating meals to ensure a delicious dining experience at home.
Create ASMR Food Videos
Tap into the ASMR (full form: Autonomous Sensory Meridian Response) trend by creating videos featuring close-up shots of food preparation & serves. Focus on the satisfying sounds of sizzling meats, chopping vegetables, or pouring sauces to create a sensory experience for your viewers.
Share Recipe Tutorials
Create short and visually appealing recipe tutorials featuring your restaurant’s popular dishes. Break down the steps, showcase the ingredients, and provide useful cooking tips to empower your audience to recreate your dishes at home.
Partner with Influencers
Connect & Team up with TikTok influencers who align with your restaurant’s brand & target audience. Welcome them to try your food, create content highlighting your restaurant, or participate in food-related challenges to reach a wider audience and increment brand visibility.
Run TikTok Giveaways
Host giveaways on TikTok to increase awareness, generate excitement, and drive engagement for your restaurant/café. Offer prizes or free treats such as free meals or exclusive discounts to reward your loyal customers and attract new patrons.